Positive user experience matters the most when it comes to an improved website conversion rate. Using white space is one of the best ways to achieve the same.
It improves a website’s usability and performance. It’s one of the most important ingredients of ‘less is more’ and ‘make it simple and straightforward’ mantras for web design.
What is White Space?
White space (or negative space) refers to the empty area between various elements on your website.
Though it’s termed as white space, it doesn’t always mean the color of the space should be white. It’s an empty space that may be in various colors or even, background images with a universal color theme.
Micro vs Macro White Space
Micros space is the small space between lines, paragraphs, and design elements. It is also used between grid images and to separate menu links. Micro white space makes the content more legible and understandable.
On the other hand, macro white spaces are large space existing between major layout elements. You will find macro white space on the rightmost and leftmost side of the website’s content and between the content blocks.
Google.com is one of the first websites to use the white space extensively.
Why is white space important in design and how it helps with conversion rate?
White space helps to balance design elements and content thus improving the visual communication experience with website visitors. It keeps each web page from looking cluttered and drives people’s attention to the most important elements.
Improves Aesthetic Value
Minimalism is one of the core concepts in the web design sphere these days. And, when it comes to minimalism, white space design principle plays a significant role.
CTA’s and Whitespaces
Whitespaces grab visitors’ attention to the right elements on your website. So, when you implement is around CTA (call-to-action), people will be tempted to take the desired action.
Adding lots of elements to your website is fine, but it feels so unappealing and doesn’t appear trustworthy. Also, adding too many elements slows down the loading speed of your website.
So, use white space design principle to keep your website design clear. Add only most important elements to your site and whitespaces on the remaining blank area.
Increased Content Legibility
Your website users should be able to see where they’re going. Your website should give them a reason to keep reading and stay engaged.
Using white space between and around paragraphs, text and images helps people understand what they are reading, which results in improved user experience and high user engagement.
Serves as a Separator
Whitespaces differentiate unrelated elements on a web page. It is used to separate text content and graphics and improves the overall visual layout of the website. Using whitespace properly offers a great way to the clearer communication of your business messages and effective designs.
White space creates harmony and leads a reader from one element to another smoothly. It keeps the website clean, simple and uncluttered while delivering the information in the way that readers enjoy and appreciate.