Most designers do not realize that the website footer contributes a large part to the user experience. You may not have the liberty to give it the most exceptional design, but that is the place where users look for information about the site or brand.
Not all websites require the same sized footer. It has to be designed in a way that it can help users interact with you. Here’s what you can do to create an interactive footer for your website.
Decide Its Purpose
Before you let users use the footer on your site, you must know what users should actually do with it. Some designers consider it as a dumping ground for the additional links, but that is not what footer is for.
The most common yet useful things that you can include in the footer of your site are subscription form, links to social media pages, call to action, geographical map to give away your location.
Provide it adequate space
Like other parts of your site, footer needs sufficient space to breathe. It might be an issue for the users if you use small text size. Not only will the small text size and tight space affect the readability, but the users will also have problems clicking the right link as well. Everything that you publish on a site has some purpose. And if one of these elements fails to attract the users, it may well be called evil for the site.
Organize the Footer Links
Cluttering the links in the footer of a website creates an unnecessary mess that can be easily avoided. By organizing the links, you help your users find the most relevant page they are looking for on the site. The best practice is to list them in separate columns or rows under the corresponding title of the cell. The better you design the footer for navigation, the more will be the conversion rate.
Back to Top Button
If, in case, the web pages of your site are too large for the user to scroll back to the top, make sure you add a back to top button. It will help the user reach to the top of the page without having to scroll endlessly. After all, you need to improve the user experience by any means.
Make it Stand Out
The trick here is to make it look like a part of the page, but it must be designed in a way that user identifies it without much attention. You can increase the contrast of page from where the footer begins so the user can understand that it is the end of the page. The most appropriate thing to do is to give it a different, but gentle color from the rest of the website.