5 Design Tips to Create Great Website Footer

Most designers do not realize that the website footer contributes a large part to the user experience. You may not have the liberty to give it the most exceptional design, but that is the place where users look for information about the site or brand.

user experience

Not all websites require the same sized footer. It has to be designed in a way that it can help users interact with you. Here’s what you can do to create an interactive footer for your website.

Decide Its Purpose

Before you let users use the footer on your site, you must know what users should actually do with it. Some designers consider it as a dumping ground for the additional links, but that is not what footer is for.

The most common yet useful things that you can include in the footer of your site are subscription form, links to social media pages, call to action, geographical map to give away your location.

Provide it adequate space

Like other parts of your site, footer needs sufficient space to breathe. It might be an issue for the users if you use small text size. Not only will the small text size and tight space affect the readability, but the users will also have problems clicking the right link as well. Everything that you publish on a site has some purpose. And if one of these elements fails to attract the users, it may well be called evil for the site.

Organize the Footer Links

Cluttering the links in the footer of a website creates an unnecessary mess that can be easily avoided. By organizing the links, you help your users find the most relevant page they are looking for on the site. The best practice is to list them in separate columns or rows under the corresponding title of the cell. The better you design the footer for navigation, the more will be the conversion rate.

footer design

Back to Top Button

If, in case, the web pages of your site are too large for the user to scroll back to the top, make sure you add a back to top button. It will help the user reach to the top of the page without having to scroll endlessly. After all, you need to improve the user experience by any means.

Make it Stand Out

The trick here is to make it look like a part of the page, but it must be designed in a way that user identifies it without much attention. You can increase the contrast of page from where the footer begins so the user can understand that it is the end of the page. The most appropriate thing to do is to give it a different, but gentle color from the rest of the website.

5 Tips to Design for Global Audience

Geography plays a significant in web designing. Some websites are meant to attract local users while others want to deal globally. If you are starting an online business keeping the global audience in mind, you need to know how to design for them in the first place.

design for global audience

Face the fact that one size does not fit all. People belonging to different corners of the world speak different languages, have different needs. You need to understand it all before you begin to code.

The Translation Must be Easy

A website is meant to communicate with the users on your behalf. Now that languages vary with places, the site must be designed in a way that the user finds his languages comfortably. Not just translations, but the context of the content must also be looked for. The material on each page of your site must deliver the same message in every language.

Be Careful with the Images

Images do help websites attract more visitors, but the text on the image cannot be translated by any means. If you use a lot of images to convey the purpose of your site, you may end up losing a lot of users in the first few seconds. Also, keep in mind that images must not contain a lot of text, especially the one which is crucial for every user. You need to be careful with the graphic content as well. It should not hurt the cultural or religious beliefs of any of the visitors.

Don’t Use Rigid Localized Options

Some websites use the default language based on the IP address of the users. They take you to the specific country domain. Other sites take the users to a page which is meant for users from anywhere around the world. From there, the user can select the language or country he wants to access the website.

Play Safe with the Colors

Have you ever visited a site with bright colors? Even if you haven’t been there, it strains the eyes of every other user, irrespective of their nationality. Web designing is about making it comfortable for the users to browse through a site. And being a designer, you must always opt for the neutral-colored interface, so users do not have to stress to understand the text.

web design

Use the Content Delivery Network

The internet connections in some parts of the world are still slow. However, if you design for the global audience, you need to deliver the similar user-experience to every visitor on your site. CDN improves the user experience, especially in places with slow internet speeds. Also, do not fill your site with large images and videos because they affect the loading speed of the site.

Conclusion

You need to be careful about these parameters even if you use website builders like SiteSonic. Designing for the global audience can be challenging, but it is worth the efforts you invest. So, take care of the tips mentioned here and start building your site for the users around the world.

6 Worst Design Mistakes You Should Avoid

You are experienced enough to build a website, but the challenge is to make it usable. A site is what gives you a platform to present your business online. It must be able to interact with the users and customers.

design mistakes to avoid

However, some designers, especially new one, commit a lot of mistakes that make their website hard to comprehend for the users. If you are designing a website, make sure you know about the elements of good web design.

  • It must highlight the message of the site.
  • It should be usable and readable for every user.
  • A well-designed site must focus on its goals.

The mistakes that you should avoid while designing a website are:

No Search Box

It is comfortable to browse through a site when it is new. But over the years, it gets accumulated with a lot of content. The visitors don’t always want to read the latest content. If there’s no search box on your site, a user may not be able to get the information he is looking for.

Unnecessary Clutter on Home Page

A website begins on its homepage. If it is filled with useless information, it may not entice the visitors. The odds are that they’ll leave the site without visiting any other page. It hurts the metrics and reputation of a website. You need to keep it clean and arranged for the users.

Daunting Navigation

Imagine browsing a site where you can’t navigate through the content and pages easily. It might force you to close it and move on to another site. Similarly, other users think the same way. Web designing is all about ease of users, so you must focus on it.

Dark Patterns

This one is as crucial as any other parameter. You may have heard that these dark patterns help you earn a lot of profits. The reality, however, is that it is all short-term. You lose the trust of your visitors because of them and eventually lose them.

web design mistakes

Lots of Font Styles

We are now on the typography of the site. Irrespective of the purpose and niche of your site, you must never use more than three font style for the content. It severely affects the readability of the site, something that cannot be ignored. A user will only stay on your site if it does not hurt his vision.

It does not work on mobile devices

Face the fact that a website is going nowhere if it does not work on the mobile devices. The importance of mobile-friendly sites has increased with the surge in the number of people using mobile phones to surf the internet. Not only does the speed matter, but the functionality and visuals play a role as well.

Conclusion

To bring business through a site, you need to make it user-friendly. Although not much of it is not in your control when you use website builders like SiteSonic, you get steamily better results. Also, don’t forget to add convincing, and not forcing, call-to-action buttons.

What is Atomic Web Design and Why Do You Need It?

The design community has to use quite a lot of frameworks, techniques, and approaches to pace to deliver according to the needs. However, every designer has his preferences. Some work in a top-down way, while others use the fundamental elements to complete the job. One such technique is using the atomic web design.

atomic web design

Atomic Design is nothing but a framework which makes it more comfortable to manage the significant products. Besides, it can be referred to as a design methodology as well. Either way, the core principles remain the same. The prime focus of using an atomic design is to enhance the efficiency of the team.

The process of Atomic Web Design

  • Just like the atoms are building blocks of a molecule in chemistry, they are the foundational blocks of the web pages. They entail the most basic HTML elements like buttons, labels, inputs, and many more. The point here is that nothing can break them into pieces.
  • When a number of atoms are combined, they make a molecule. The molecules in web design are used to complete the desired function. An example here is an image header containing a title label.
  • A more complex element of the design is an organism. Organisms are created when some simple user interface elements combine. In web design, they are used as distinct patterns.
  • These organisms combine to make templates, which then work in unison to create some page-level objects. Templates are used to articulate the structure of a design.

atomic design

Why use Atomic Web Design

There have to be some features that make something worth using. Atomic web design has a couple of them for you.

Mix & Match

With this technique, you can break down the complex components into basic atoms. This makes it possible to see which parts of the site can be used again. You can also mix and match them with other molecules and organisms.

Simple Layout

The interface in atomic web design is easier to understand. Not just writing the code, but is easier to understand it in the future as well. With this one, you don’t even have to worry about the duplicate codes. Simply put, even a new developer can understand the code base without any issues.

Prototyping is rapid

It is more comfortable for the designers to mock up page if they have atoms before they begin. One has to do nothing more than combining essential elements in the start. Then, later on, designers can easily refine and customize the site.

Final Words

The designing techniques evolve with time, and designers have to learn and implement them to improve their productivity. Atomic web design is one of the approaches makes it a little easier for the designers to come up with the desired results. However, if you do not know how to code, you can still build a website by using the likes of SiteSonic. They help you create a site through drag-and-drop mode.

The Dos and Don’ts of using Web Animations on your Website

Every web designer has a question in his mind, to use web animations on site or not. The straightforward answer to this question is that use it if it allows the visitors to enjoy. It is indeed a challenge to add motions to some areas of the sites, while others remain untouched. Make sure that those animations don’t interrupt the users’ activity or spoil their experience on your site.

web animations

Before you start to implement them, know the basics of animations. There are multiple forms of animations that designers can use on their site. They can either be micro-interactions or transitions on a web page.

What to Animate and what to leave?

As mentioned already, don’t animate the entire site for the sake of fun. There are sure some areas on every site where you simply can’t implement unnecessary motions.

Dos for Web Animations

  • You can use animations on the loading bars and navigation buttons.
  • Apply them on the elements that are there to draw attention. It can be the message icon or call to action button.

Don’ts for Web Animations

  • Never use the animations on a paragraph. They can hamper the functionality of your site.
  • Don’t add any animation to a spot where a user makes the changes on a website.

Let us explain some of the vital things in brief.

design for web animations

Don’t cross the limits

Being a web designer, you should know that there are some limits here. You can change the opacity or transform it, but that’s the limit. Don’t go beyond this; else you’ll end up making things worse.

It might not be a significant deal for a user if the width or margin on a site changes. But, for a computer to do this, it is a lot. So, take care of it when you sit to design your website.

Go one by one

To maintain a healthy relationship with animations, work on them one by one. This is because every single animation works well as a separate entity. Once you introduce it to others, they will all mess up. Scheduling them all in a proper sequence is the key to keep it smooth for the users.

Work at a slow pace

Animation designing is all about timing. Remember that you need to go slow to make the things work smoothly. It does not matter whether you are using the CSS or JS, it is recommended to perform a little more than usual math. Also, if you use variables for the same, you will get much better results in the end.

Don’t add them to the scroll

Some designers have started to use animations on the scrolling feature of their sites. Whether they are bad or worse is a matter of debate, people still use them. The worst thing one can do in this context is to build the scroll functionality for his site manually. However, it is always preferred to go for the one which you get as default from the browser.

The Impact of Micro-Moments on UX Design

Consumers and brands communicate with each other frequently. Brands attract them on social media posts, online shopping sites, and at many other places. The evolvement of technology gave birth to the UX design to garner users’ attention. Micro-moments are one among those things that influence the behavior of users.

Micro-Moments

Before we know the impacts of micro-moments on UX design, it is crucial to understand the concept.

The term was first by technology giant Google, which explains the four methods;

I want to know, moments, I want to go moments, I want to do moments, I want to buy moments.

Let us have a look at their impacts on the digital marketing world.

Micro-Moments improve the user experience and conversions in quite a lot of ways.

Enhances the Entertainment: 

Previously, UX Designers did not understand the value of entertainment. But, users stay engaged on the pages that have some sort of entertainment for them. The effects that a user experiences when he enters a new page on the site keeps him engaged.

Micro-Moments Pay attention to the Trend:

When designing a site, you need to look at what others do as well. A lot of designers take advantage of micro-moments. Trends are the ones that become the standard rules one day.

Adopts the Mobile first Mentality:

People now use their mobile phones for every single thing. A website that does not run on mobile devices will likely encounter a negative trend in its analytics.

Controls the users’ behavior:

You don’t have to relate micro-moments to the dark patterns. Although they get the users to complete what they want, these two are entirely different. Unlike dark patterns, micro-moments attract people into doing what the site owners want.

micro-moments web designing

Micro-moments are quite helpful for the businesses in achieving their goals. Irrespective of their small size in reference to the technology, they produce significant results.

Transformation is one of the key things in web designing. To enhance the user experience, designers always need to learn and implement new ideas every time. It’s more of a psychological challenge than a technical one. Every minute thing that a designer introduces to a site brings along a number of significant changes.

Conclusion

Google emphasizes on the application of micro-moments on mobile design. However, the best practice is to do it for every user. Designers need to work hard to understand the future journey and design principles to drive more and more engagement of the users, and eventually the conversion.

CSS Flexbox vs Grid- What Should You Use?

These two are the web layout technologies popular with almost every web developer. Until the introduction of CSS grid, flexbox was the only one in the game. However, the statistics keep on changing with the time. Both of them help designers and developers create dynamic layouts. They help developers align the content within the container as well.

css flexbox vs grid

Despite their similar capabilities, the debates on which one to use have increased. Designers have never been so confused like they are today. To know which one to use, you should know what these two are, and what they can do.

Dimensions

The first difference between these two is their dimensional layout. Flexbox is made of one dimensional, while the other one is of two-dimensional layouts. It simply means that you lay out the items in one direction with the CSS Flexbox, and it requires lesser code for you to maintain.

On the other hand, Grid gives you more flexibility as with it, you can create it in two dimensions. You can combine these two as well. Which one to use depends on the dimensions of the layout you want to create.

Layout vs. Content

The grid takes the basis in the layout, and flexbox takes it in content. Simply put, if you have an idea about the content for the site before the layout, you can go for the CSS flexbox. However, if such is not the case, use the grid in that scenario. Again, it depends on your needs more than on their provisions.

flexbox vs css

The grid is known to handle large-scale layouts that are not linear in shape. If we talk about the flexbox, it is appropriate for the small scale-layouts. Layouts are usually linear in nature. It makes flexbox the one that you can use for most of the sites.

Conclusion

Still wondering which one to use?

Well, you do not need to follow any hard and fast rule for the same. Use the one which goes best for you and suits your needs. An additional advantage of using Grid is that majority of global website traffic supports it. Also, the percentage of browser support for the Grid is rising.

Anyway, the basic idea behind these two is to align the items and justify the text. So, take your needs into confidence and pick up the one which does it for you. That’ how you know which one of these two is for you.

A Web Designer? 4 Typography Rules you Should Know

Web designing is all about how a user feels when makes his way on to a site you design. Little does he care about the colors and sounds. A user is, in fact, looking for the content in that case. Also, the way you present that content for the user sets your reputation in his eyes.

Typography

 

The way a site communicates with the users decides the communication between the two. Typography is the way by which this communication takes place.

As with the other fields, you need to understand a set of rules that define the principles of typography.

Begin with the Fundamentals of Typography

Since it is a combination of science and art, you can’t afford to take it lightly. One has to understand the basics of everything before he moves on to implement it. The typeface has got a specific vocabulary, measurements, and specifications. To get the work done, you need to take these parameters into account.

Be Careful with the Fonts

When choosing the font for a site, it is not about your personal preference or likes. Every font in the catalogue has a directive. To choose the best one, understand the niche of the site and the audience that is likely to come over there. If it does not connect with the user, it is of no use, no matter how cool it looks. Also, you should always use a limited number of fonts on a webpage.

Understand Kerning

It is the art of tuning the space between the characters. Although it might not sound that important, it is one of the crucial aspects of web designing. The alphabets that are angular look a bit strange. Being a designer, you should know the value of kerning.

web typography

Set the right alignment

One of the most crucial concepts in typography is the alignment of text. The easiest one to use in the left alignment. You can shift between the right, left, and center alignment. It is undoubtedly one of the most toughest things in typography. You need to change the length of the lines if you see numerous bumps.

Conclusion

Typography sounds a game of newbies, but even professionals fail to understand it sometimes. If a webpage fails to communicate with the user, the end results will not be good. It might affect the metrics of the site, eventually causing it to rank down on the search engine results page.

Dark Patterns in Web Design- Things You Need to Know

You might possibly have come across a site on which you did something that you did not want to. Well, the tricks that force the users on a site to perform the tasks they don’t want to, are the dark patterns.

Dark Patterns

There’s a fine line between influencing a user and forcing him into doing something he does not desire. No matter how much we avoid, there must have been at least one instance with each one of us when we were taken to misleading ads. Site owners use them to improve the metrics of their site, and even the technology giants are not an exception here.

What are Dark Patterns?

Harry Brignull, a UX research specialist, has coined this term to explain the tricks on apps and websites that make people do the stuff they don’t want to. Dark patterns provide the sites with short-term gains. Remember, the sites using them do lose the analytics in an extended run.

There are certain types of dark patterns the designers use on the web today. Let us have a look at them.

Disguised Ads

Some of the websites use adverts to generate revenues. But they earn through an absurd trick of misleading people into clicking on an ad, while he wants to click on something else. In simple terms, these ads appear to be the navigation or content of the site you visit, but in reality, they are misleading ads.

Bait and Switch

It is a trick which forces a user to do an undesirable thing, while he thinks of doing something else. One of the popular examples of Bait and Switch is Microsoft’s approach which took people into upgrading their systems to Windows 10.

Dark Patterns

Friend Spam

This is completely absurd as it asks users to sign up on a social media platform. It then asks for permission to use his friend list. The worst of it begins when the site spams all your contacts while making you the villain of the game. Back in the year 2015, Linkedin was fined $13 Million for doing this.

Why Should Designers Avoid Them?

You might be thinking as to why you should them when they bring with them a lot of business. First thing first, they are not ethical. Besides, the results that they generate and cause much more damage in the longer run. To know why you should not use them, look at the consequences that some of the business giants have faced.