Why Designers Must Not Use Dark UI/UX Patterns

Companies maximize their profits through dark patterns on their site. These patterns force users into doing something that they do not want to do. In plain words, they mislead the users. Although the dark patterns are meant to deceive the most vulnerable, they are spoiling web for everyone.

Dark Patterns in UX Design

The dark patterns have many types, and most of them are not even recognizable for the users. This is the reason the designers can comfortably trick the users into performing actions that are of no use for them.

Influencing vs. Tricking

Being a UI/UX designer, you must be well aware of the difference between these two. The core objective of a UX designer is to create a seamless experience for the users.

Ethical tricks keep it more accessible for the users to browse the web, but designers want to earn money by any means. Although most of the internet users stay cautious, some are unaware of the tricks that lead them into losing their identity and data in the hands of cybercriminals.

You must understand that influencing a customer through ethical means keeps him satisfied. However, if you mislead him into taking an action that he does not desire, you are running his experience.

Dark Patterns are not actually beneficial

Even though companies earn a lot of profit through them, they are not as helpful as being projected. You might trick a user into performing an undesirable activity for once, but that’s all. They are all short-term gains that you can expect.

Such is the case because it results in a decreased user trust over time and the companies lose their audience at a much greater extent. You lose the qualitative metrics concerning credibility and trust.

UX Designer

The point here is simple; you gain short-term numbers and come down quickly. If you write the ethical code, you may not get significant results in the beginning, but your base will be much stronger than the wrong ones.

Conclusion

One who is looking forward to building a brand must know that the structure begins with trust and credibility. A website gains more users when it provides a great user experience with the most relevant content.

Creation takes a lot of time, but losing it all takes nothing. So, you should take an ethical approach when building a business on the internet. One single mistake to make more money can cause ten times more damage in the end.

Dark Patterns in Web Design- Things You Need to Know

You might possibly have come across a site on which you did something that you did not want to. Well, the tricks that force the users on a site to perform the tasks they don’t want to, are the dark patterns.

Dark Patterns

There’s a fine line between influencing a user and forcing him into doing something he does not desire. No matter how much we avoid, there must have been at least one instance with each one of us when we were taken to misleading ads. Site owners use them to improve the metrics of their site, and even the technology giants are not an exception here.

What are Dark Patterns?

Harry Brignull, a UX research specialist, has coined this term to explain the tricks on apps and websites that make people do the stuff they don’t want to. Dark patterns provide the sites with short-term gains. Remember, the sites using them do lose the analytics in an extended run.

There are certain types of dark patterns the designers use on the web today. Let us have a look at them.

Disguised Ads

Some of the websites use adverts to generate revenues. But they earn through an absurd trick of misleading people into clicking on an ad, while he wants to click on something else. In simple terms, these ads appear to be the navigation or content of the site you visit, but in reality, they are misleading ads.

Bait and Switch

It is a trick which forces a user to do an undesirable thing, while he thinks of doing something else. One of the popular examples of Bait and Switch is Microsoft’s approach which took people into upgrading their systems to Windows 10.

Dark Patterns

Friend Spam

This is completely absurd as it asks users to sign up on a social media platform. It then asks for permission to use his friend list. The worst of it begins when the site spams all your contacts while making you the villain of the game. Back in the year 2015, Linkedin was fined $13 Million for doing this.

Why Should Designers Avoid Them?

You might be thinking as to why you should them when they bring with them a lot of business. First thing first, they are not ethical. Besides, the results that they generate and cause much more damage in the longer run. To know why you should not use them, look at the consequences that some of the business giants have faced.