Having a website is not enough. To generate business from your website and have customers flocking to it, you need to promote it online. There are numerous ways to advertise your website online, many of which are paid. Fortunately, many services allow you to promote your website for free.
Let’s explore those free ways to promote your website:
Leverage Email Marketing
When it comes to strategies for driving traffic to your website, email marketing always hits the list. It’s because email marketing is highly effective and doesn’t cost you a fortune. Small businesses with a limited audience segment can do it almost free. Large businesses may have to pay for bulk email sending software which is much cheaper than other techniques for marketing your website.
Make sure you compose your emails carefully. Use punchy content, prominent CTAs, and effective tone to get your message across to your email recipients.
Improve your Website’s SEO
The first thing people do when they have to buy anything online is searching for products or services on Google. They conduct in-depth research and gather as much information as possible about the product or service they want to buy. They use this information for deciding to shop online.
So, if your website doesn’t appear in Google results, you are losing valuable potential customers.
To fix this issue, you need to pay attention to the SEO of your website. The best part is tweaking the SEO of your website to improve it is free of cost. All you need is to invest some time to understand the process and pay attention to your highly-targeted keywords.
Content is important to rank your website well on search engines. Creating a website with your blog provides a lot of content for your site. Posting unique and relevant content on your website blog increases your ranking in search engines. In addition to this, it establishes you as an expert in your niche.
Another additional benefit is when you write a blog, you will research your marketing that will broaden your knowledge and enhance your professional skills.
Submit your Website to Online Local Directories
You may want to place your website URL at as many places as possible. And, you can do so by submitting your website to online local directories, which is an absolutely free option to promote your website on the internet.
Submitting your site on Google My Business will make your site appear on a map, your location, contact number, and operating hours on the right side of the search result page. You can also post your site to Yellow Pages and other local business directories online.
Social Media Marketing
Promoting your business online is essential because more and more audiences now spend their time with internet browsing social media. It is also a free option to promote your business. Even if you opt for paid marketing, it won’t burn a hole in your pocket.
Create your business profile on all popular social media channels such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn to connect with your customers. Run contests and giveaways using unique landing pages to gain more traffic.