Product Photography Guide for Small Business

product photography tips

Would you ever buy something online without seeing its image? No, right? Nor do anyone else on this planet!

That’s why images, in fact, high-quality and relevant images carry weight when you’re selling online.

Images are core of product-based websites. Studies suggest that excellent product images can increase your eCommerce conversion rate by around 30%.

Now, you may wonder “I can’t afford the cost of product photography” or “I’ve not studied photography.” We understand!

But, you don’t have to be a photographer or filthy rich to have striking product images on your eCommerce store.

Then what?

just get a good camera, which is definitely a one-time investment, and stick to the following tips to achieve professional-looking product images.

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Master CTAs With These Time-Tested Tips

Tips for CTA

When people visit your website, you expect them to take action.

You want them to shop at your store, share your blog post, or sign up for your newsletters.

But how do you achieve that?

Encouraging your visitors to take the desired action on your website is challenging unless you have an impressive and compelling call-to-action button.

Here are some proven tips for CTA button for your web pages for a high conversion rate.

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Your Guide to Creating a Successful Freelance Website

create a freelance website

You are a freelancer and have an awesome Facebook page and a convincing LinkedIn profile.

But, if you think you’re done with social accounts, you’re mistaking.

You need to create a freelance website to make yourself stand unique. A client-catching website is a place where you narrate your success stories to your potential clients.

It will save you money as well as the hassle of working with an external company.  With the right tools and skills in your niche, you can overcome any barrier and build your freelance website.

Here is your step-by-step guide to creating a freelance website that will take your business to the next level:

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Make Your Weekend Productive With These Unique Ideas

productive weekend activities

First things first! Being productive does not mean work yourself to the bone during weekends. Busyness doesn’t equate to productivity!

Instead, productivity means doing things rather than wasting time thinking, reflecting and resting.

But, what are the ways to make your weekend productive? Check out the following productive weekend activities!

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Small White Spaces & Big Impact on Website Conversion Rate. Explore it how!

why is white space important in design

Positive user experience matters the most when it comes to an improved website conversion rate. Using white space is one of the best ways to achieve the same.

It improves a website’s usability and performance. It’s one of the most important ingredients of ‘less is more’ and ‘make it simple and straightforward’ mantras for web design.

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Creating URGENCY on Your Landing Pages

how to create urgency without being pushy

We are procrastinators! We rationalize and demand more time to make a decision. The same thing applies when we shop something, especially at an online store. Then, we get distracted and forget about the product we’re seeing.

Your landing page has to compete for this user behavior.

Don’t let your landing page visitors think whether they should convert or not. Create a sense of urgency using words that create urgency on your page so that people think that it’s the only time to buy the product before they jump off the page. Make sure you know how to create urgency without being pushy?

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Psychology of Colors When Designing a Website

how to choose color combinations for website

Colors are the core of a design, whether it’s about designing wallpaper for your house or designing a website.

According to Kissmetrics, when our eyes view a color, they send a message to the hypothalamus in our brain. This region releases hormones that cause mood and behavior fluctuations.

A study revealed that 62% to 90% of total buying decisions are based on colors only.

Thus, we can say that color plays a crucial role in creating a positive first impression on your website visitors. Continue reading “Psychology of Colors When Designing a Website”

Creating A Landing Page That CONVERTS!

landing page best practices

A WordStream study showed that many reputed advertisers received 10% higher conversion rates using landing pages. This is exactly what you wish for your business, right?

Most of us already understand the significance of using landing pages. A landing page, also known as a standalone web page, serves a single objective. It features a call-to-action pointed at your target audience that entices them to convert from your visitors into your customers.

But, the question is – how to create high converting landing page templates that drive high conversion rates as expected, or probably, exceed your expectations. Continue reading “Creating A Landing Page That CONVERTS!”