Small White Spaces & Big Impact on Website Conversion Rate. Explore it how!

why is white space important in design

Positive user experience matters the most when it comes to an improved website conversion rate. Using white space is one of the best ways to achieve the same.

It improves a website’s usability and performance. It’s one of the most important ingredients of ‘less is more’ and ‘make it simple and straightforward’ mantras for web design.

Continue reading “Small White Spaces & Big Impact on Website Conversion Rate. Explore it how!”

Creating URGENCY on Your Landing Pages

how to create urgency without being pushy

We are procrastinators! We rationalize and demand more time to make a decision. The same thing applies when we shop something, especially at an online store. Then, we get distracted and forget about the product we’re seeing.

Your landing page has to compete for this user behavior.

Don’t let your landing page visitors think whether they should convert or not. Create a sense of urgency using words that create urgency on your page so that people think that it’s the only time to buy the product before they jump off the page. Make sure you know how to create urgency without being pushy?

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Psychology of Colors When Designing a Website

how to choose color combinations for website

Colors are the core of a design, whether it’s about designing wallpaper for your house or designing a website.

According to Kissmetrics, when our eyes view a color, they send a message to the hypothalamus in our brain. This region releases hormones that cause mood and behavior fluctuations.

A study revealed that 62% to 90% of total buying decisions are based on colors only.

Thus, we can say that color plays a crucial role in creating a positive first impression on your website visitors. Continue reading “Psychology of Colors When Designing a Website”

Creating A Landing Page That CONVERTS!

landing page best practices

A WordStream study showed that many reputed advertisers received 10% higher conversion rates using landing pages. This is exactly what you wish for your business, right?

Most of us already understand the significance of using landing pages. A landing page, also known as a standalone web page, serves a single objective. It features a call-to-action pointed at your target audience that entices them to convert from your visitors into your customers.

But, the question is – how to create high converting landing page templates that drive high conversion rates as expected, or probably, exceed your expectations. Continue reading “Creating A Landing Page That CONVERTS!”