With more than 2 millions apps on the App Store it is very important to do all in your power to get featured on it. Being featured for just a couple of days can mean a lot for your company – you will get more attention, website traffic, app downloads/purchases, and definitely increased revenue.
Since your app is your biggest asset, you want to make sure that it turns into a success rather than downfall of your enterprise, especially if you have invested a lot of time in its design and development. With that in mind, here are the five things that can help you get featured on the App Store.
Generate The Buzz
Marketing can do wonders for you. One of the benefits is getting featured on the App Store. This is why you should leverage the powers of digital marketing early on. You should start spreading the word about your new app as soon as you start developing it.
The best way to do this is to write articles about your upcoming app, post it on your official blog and ask to be a contributor on some of the popular mobile app blogs. You can write about the app’s features, UI, and how it can be used in real-life scenarios. You can even write comparison articles on your app and your competitors’ apps.
Don’t forget to include social media marketing. These platforms are quite useful when it comes to buzz generation. You have numerous options in front of you – make a video about the app, use influencers to spread the word, or use paid marketing campaigns to target a specific audience.
App Store Editors prefer to feature apps with a unique background. By sharing a behind-the-scenes sneak peak and how your app solves people’s problems, you will definitely help it get featured by Apple’s team.
Offer Top-Notch Support
App users want the best customer service possible. Especially if they are giving their hard earned money to get access to your app. You should adopt this practice early on.
As soon as there are any questions about your app on social media or in the comments section of your blog, politely answer them, and continue this practice once your app goes live.
If your app users have some problems with the app, give your best to apologize and resolve them in a timely manner. This will lead to high user satisfaction and this automatically means high user ratings. Rest assured that there is no better way to catch the attention of the App Store Editors than this.
If you care for your community, it will return the favor by leaving positive reviews. All of this works in your favor and will help you get featured on the App Store.
Update Your App
If you want to grab the attention of the app users and App Store Editors, you will have to regularly update your app. The best way is to look at the featured apps and see what they did. You will notice that many of the featured apps have seasonal and regular updates that bring new features or introduce new UI elements and app functionality.
Also, make sure to establish the connection between your developers in charge of updates and the customer support team. If you identify bugs and fix them as soon as possible, your community will be happy.
Updates can be used to innovate your app and enable it to solve unique problems for the users. The App Store Editorial team values this and it will definitely help you increase your chances of getting featured.
Develop Specifically for iOS
Apple prefers to favorize the apps that are developed for their platform only. If you develop your app specifically for the iOS platform, you will increase your chances of getting featured. Of course, doing just this won’t cut it because Apple always likes to raise the bar even higher.
There are several aspects to take care of when developing an app for iOS. The two most important ones are user interface design and user experience. These two include the app’s usability, appeal, quality, efficiency and functionality.
If you are developing a game, make sure to pay attention to the engagement level, optimizing the performance, quality of the audio and narrative, and the story depth. All of these are evaluated by editors before it is determined that your app is feature material.
Utilize the Latest Apple Technologies
Here is the one practice that will most definitely increase your app’s odds of getting featured. Be sure to utilize at least one of the latest technologies found in Apple’s new devices. For instance, now you have to pay close attention to iPhone 8, iPhone X and iOS 11 features.
Your app has to provide a more immersive experience for the Apple user than ever before. You can utilize the augmented reality and Face ID functions in order to achieve this. For instance, you can design your app around the TrueDepth camera, since it can easily apply live selfie effects and make use of facial expressions when rendering a 3D model of a character.
Since the iPhone X packs Metal 2 and A11 Bionic chip, your apps and games can be designed with beautiful effects. The new API supports threadgroup sharing, image blocks, tile shading and even more. You can apply advanced rendering and compute techniques to make your games even more engaging.
These five things will help you to get your app featured on the App Store. If you adopt all the practices mentioned above, you can further increase your chances of getting featured by reaching the editorial team to inform them about your new app. If you want to engage with the App Store editorial team, make sure that you do it at least six weeks before your launch.